Privacy policy

Last updated: 20 August 2026

House of Aurea respects your privacy. This policy explains how HOUSE OF AUREA FLAVOURS & FRAGRANCES TRADING L.L.C. collects, uses, shares and protects personal data when you visit aureaghee.com, contact us, subscribe to marketing or place an order.

1. Who controls your data

HOUSE OF AUREA FLAVOURS & FRAGRANCES TRADING L.L.C.
Office 2-C45, SABAH 2 Building, Jabal Ali Industrial First, Dubai, United Arab Emirates
Privacy email: care@hofaurea.com
Phone: +971 52 907 7735

2. Data we collect

Depending on how you interact with us, we may collect:

  • identity and contact details, including name, email, telephone number and delivery address;
  • order and transaction details, including products, value, status, returns and communications;
  • payment-related information supplied to our payment provider; we generally do not receive or store full card details;
  • account, customer-care and preference information;
  • device and technical data, including IP address, browser, device identifiers and website activity;
  • cookie, analytics and advertising data where permitted; and
  • marketing preferences and records of consent.

3. How we use personal data

We may use personal data to:

  • process payments, manage preorders and deliver orders;
  • send order, dispatch, delay, safety, recall and customer-service communications;
  • verify transactions and prevent fraud or misuse;
  • respond to enquiries, returns, complaints and legal requests;
  • operate, secure, measure and improve the website and customer experience;
  • maintain records required for accounting, tax, consumer-protection, food-safety and legal purposes;
  • send marketing where you have consented or where otherwise permitted by law; and
  • establish, exercise or defend legal claims.

We process personal data only where we have an appropriate legal basis, such as your consent, performance of a contract, compliance with law, protection of vital or public interests, or a legitimate interest recognised by applicable law.

4. Marketing

We will send marketing communications only where permitted. You can unsubscribe using the link in an email or by contacting care@hofaurea.com. Unsubscribing from marketing will not stop service messages about an existing order.

5. Cookies

We may use essential cookies to operate the website and, with any consent required by law, analytics or advertising cookies to understand performance and measure campaigns. A separate cookie banner or cookie settings tool should provide current details and choices.

6. Sharing personal data

We may share only the data reasonably necessary with trusted providers that help us operate, such as website hosting, ecommerce, payment, fraud prevention, customer service, email, analytics, fulfilment, customs and delivery providers; professional advisers; regulators; courts; law-enforcement bodies; and a buyer or successor in a legitimate corporate transaction.

We do not sell personal data.

7. International transfers

Some providers may process data outside the UAE. Where personal data is transferred internationally, we will use a lawful transfer mechanism and appropriate safeguards required by applicable data-protection law.

8. Retention

We retain personal data only for as long as reasonably necessary for the purpose collected, including fulfilment, customer service, accounting, tax, food-safety, dispute and legal requirements. When data is no longer required, we will delete, anonymise or securely restrict it as appropriate.

9. Security

We use reasonable technical and organisational measures designed to protect personal data. No internet or storage system is completely secure, and we cannot guarantee absolute security.

10. Your rights

Subject to applicable law and any permitted exceptions, you may have rights to request information about processing; access your data; correct inaccurate data; request deletion or restriction; object to certain processing; receive or transfer certain data; withdraw consent; and complain to the competent authority.

To make a request, email care@hofaurea.com. We may need to verify your identity before acting. Withdrawing consent does not affect processing that was lawful before withdrawal.

11. Children

The website is not intended for children to make purchases. We do not knowingly collect personal data from a child in a manner prohibited by law.

12. Changes

We may update this policy to reflect legal, operational or service changes. The latest version will appear on this page with the updated date.

13. Contact

Privacy enquiries: care@hofaurea.com
General customer care: care@hofaurea.com
Phone: +971 52 907 7735